The OASIS effect: Summer gigs bring boost for UK hospitality industry

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Some might say the UK hospitality industry needed a boost after the latest government budget announcements, and the Oasis Reunion Tour has done just that, with a projected £940 million being poured into the economy this summer.

The gigs in London, Cardiff, Manchester and Edinburgh have officially kicked off this month, as the 90s legends take to the stage almost every weekend from now until September.

The first show in Cardiff created a 56% increase in drinks sales across the city in one weekend, generating £4 million. Hospitality businesses in Manchester have reported similar success stories, with venues across the city experiencing an average of £7,000 more sales during each Oasis event and room rates increasing by 400% at hotels. The tour has generated £277 million for the city’s economy and helped to create over 4,800 jobs.

This is the second year in a row that the UK has seen a huge increase in hospitality demand due to live music events. Taylor Swift’s Eras Tour saw room occupancy reach record levels last year, with 1.2 million attendees contributing a huge £1 billion to the UK economy.

With large music events driving notable growth in our sector, hospitality businesses must ensure they are prepared to cater for this increase in demand. Here, we give our tips on how Kitchen CUT technology can help your business to get ready for busier periods.

Inventory management systems

In a fast-paced hospitality business, intensive stock-take can take precious time away from serving extra customers.

With Kitchen CUT’s inventory management systems, staff have full visibility over stock at every level of your business. From dry stores to freezers, staff can see what’s running low from real-time sales data, giving them valuable information to automate what to order, how much and when. Save time and cut costs, to reduce food waste and avoid overordering, making busy periods run smoothly, and enabling your staff to provide the best possible service for customers.

Intelligent reporting

To see success during busy periods, hospitality businesses need clarity. Smart insights from intelligent reporting software, provide a window into what sells and what doesn’t, which processes are successful, which items are profitable and what creates waste. From live costing and revenue forecasting to recipe and menu planning, real-time data helps business owners make informed decisions on staffing levels, food and drinks prices, opening hours and stock levels, and forecast for future events to better cater for increased footfall.

Digital menus and payment solutions

Music-loving customers on their way to gigs are looking for quicker ordering and payments than ever before. Kitchen CUT works alongside a host of payment solution integrations, designed to make digital tap payments seamless – perfect for a quick bite to eat before the main event.

Specialist digital menu software enables venues to share up-to-date allergen, nutritional, CO2 and calorie information directly on a website or QR code, making choosing a dish simple and quick. Chefs can easily update dishes based on stock levels or food that needs using, to reduce waste and save on costs. This means menus can also be tailored towards certain audiences, to include dishes that are quicker to eat for busy gig-goers.

Digital ordering solutions, such as Kitchen CUT’s partner, wi-Q, enables guests to browse menus, place orders and make payments directly from their own devices, making life easier for customers and freeing up precious time for staff.

To conclude

Specialist technology specially designed for the hospitality industry enables businesses to empower their staff to do what they do best. By using software to streamline operations, businesses can save time during these busier periods to provide better customer service and maximise profits, to reap the benefits that come with large, unforgettable music events.